Some people feel that email marketing is obsolete. With dominance of social media and mobile websites, it appears to have disappeared from the equation. But contrary to this view, email marketing is very much alive and kicking! As long as internet exists, emails will continue, as you cannot sign up for anything without an email. Email marketing still holds potential as a marketing strategy, being a single medium of communication for several years. With a strong foundation it still works, and is more useful than other internet marketing strategies, today.
Emails enhance your engagement with customers and future clients by making conversations more personal, making business more legitimate and easier transactions. It is the most direct means of communications, and advertisers do not question its relevance despite many platforms, like social media. Email marketing remains cost-effective and paperless transactions ensures lesser trees are cut with waste reduced significantly. It saves costs besides saving the world. What more do you need from any business strategy?
The Email Content
Being sent to the spam folder is a major pitfall in email marketing. This depends on how you handle your emails as you start. There are simple newsletters sent through email that surely are annoying because of its repetitive ads and clichés. But, spamming will not do you any good. You can judge that an email marketing scheme is proving successful when you have meaningful back and forth conversations going on. This strategy is used to bank on your customers’ trust and loyalty to your business. Here are different ways you can create high-quality content for your email marketing. There are plenty of ways to perk up marketing emails and these tweaks should add to the email’s persuading and luring quotient.
Spicing up Your Contents
Emails have a reputation for being boring when we used to send Yahoo e-cards. There is a long list of new content that you add to your email to make them more engaging and vibrant:
The guidelines for website content are applicable and ensure keep things brief and concise. State straight facts, choose persuasive words, ensuring that contents are personal and written clearly. Be truthful as email marketing involves your business reputation, personal credibility and integrity.
Adding headers organises your contents, making it easier to be read. The customers will be led to the contents they wish to see, and not waste their time by beating around the bush.
Contents containing images instantly get plus points, by stimulating a person’s enthusiasm for relevant things. Pick out business-related images, arranged in an organized layout for a clean and neat-looking email.
Relevant videos compel / persuade clients to purchase. YouTube and Vimeo are great sources of videos if you lack one for your business.
This tweak enlivens your email. RSS feeds include live content about blogs updates, and information posted online about products and services.
Always embed codes where customers can purchase products and services. Paste something that adds them to your regular mailing list for updates. An effective email encourages deep relationships as outcome and strengthens audience connection. Always deliver relevant information with a clear and distinct voice, keeping emails informative, meaningful and exciting. Emails are more than just written words.